Sterling authorship: Henry Chesbrough is Adjunct Professor at the Haas School of Business at the University of California, Berkeley, and Executive Director of the Center for Open Innovation, also at Haas. This book builds on his previous book, ‘Open Innovation’, which was named one of the best business books of 2003 on National Public Radio’s ‘All Things Considered’. Timely topic: With the seismic shifts occurring in intellectual property (IP) in recent years, Chesbrough’s open innovation model has won wide recognition in the high-tech world and beyond. Open Innovation is cited and mentioned widely in business literature and at technology and innovation conferences. Hands-on tools: This book provides a diagnostic tool for readers to assess their current business model and usher it through a six-stage continuum toward openness. Potent prescriptions for change: Chesbrough identifies the barriers to creating open business models (such as the ‘not invented here’ syndrome and the ‘not sold here’ virus) and explains how to surmount them.New players: The book introduces a new set of players – ‘innovation intermediaries’ – and explains how these players can help companies gain access to profitable outside ideas and technologies. New legal structures: Chesbrough describes how new legal structures for innovation are presenting both problems and opportunities for organizations seeking to develop open business models. A wealth of real-world examples: The book contains numerous examples of real companies, from a wide array of industries, that have succeeded and failed at opening up their business models.
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